Faculty Profile

KSR College of Engineering

Faculty Profile

Name	SELVARAJU K
Designation	ASSOCIATE PROFESSOR
Department	MASTER OF BUSNIESS ADMINISTRATION
Official Email	[email protected]

Degree	Specialization	Institute	University	YoP
B.Com	Commerce	Sengunthar arts and science college Tirucehngode	Madras Univerisity	1997
MBA	Marketing and Finance	Sengunthar arts and science college Tirucehngode	Madras Univerisity	1999
M.Phil	Marketing	PRIDE , SALEM	Periyar University, Salem	2008
Ph.D	Marketing	Anna University, Chennai	Anna University, Chennai	2019

S.No	Patent Title	Filing Date	Status
1	GLOBAL INVESTMENT STRATEGIES FOR RISK MANAGEMENT IN FINANCIAL APPLICATIONS	23-11-2024	Published
2	Data Integration platform of unified payment interface for seasonal entrepreneurs?		Published

S.No	Details
1	Dr.K.Selvaraju, A Study on Brand Awareness with Reference to Shriram Finance, Salem, Vol: 8, Issue:3, 2581-7175 , May, 2025
2	Dr.K.Selvaraju, Understanding Subscription Models: How Psychology Shapes Customer Loyalty, Value Perception, and Cancellation Patterns, Advances in Consumer Research, Vol: 2, Issue:4, ISSN: 0098-9258, August, 2025
3	Dr.K.Selvaraju,, Managing Documentation In Logistics: Insights From Tamil Nadu's Logistics Sector, Vol: 25, Issue:1, 1695-7504, December, 2024
4	K Selvaraju, Dr. P Karthikeyan, Impact on e-commerce towards online shopping and customer buying behavior, Asian Journal of Research in Social Sciences and Humanities, Vol: 6, Issue:7, July, 2018
5	K.Selvaraju,DK Moorthy, K Ayiswarya , A study on customer behavioral intention and satisfaction towards internet service providers with special reference to Tamilnadu, International journal of science and Technology , Vol: 5,

S.No	Details
1	Dr.K.Selvaraju, Artificial intelligence in Recruitment and selection, Coimbatore ,