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Faculty Profile

NameVIJAYALAKSHMI T
DesignationASSISTANT PROFESSOR
DepartmentMASTER OF BUSNIESS ADMINISTRATION
Official Email[email protected]

Degree Specialization Institute University YoP
B.Com CAComputer applications Maharaja college for womenBharathiar University, Coimbatore2003
M.Com CAComputer Applications Kongu Arts and Science, Erode college Bharathiar University, Coimbatore2005
MBAMarketing and HR Periyar universityPeriyar University, Salem2010
M.PhilMarketing Madurai Kamaraj University Madurai Kamarajar University, Madurai2006
Ph.DMarketing and HR Periyar universityPeriyar University, Salem2017

S.No Patent Title Filing Date Status
1Before the technology and After the technology : The changing behavior of Human being 14-09-2023Published
2A customer segment analysis tool for cosmetic prodcuts22-04-2020Published

S.No Details
1Dr. T. Vijayalakshmi1, EMPLOYEE PAY CYCLE MANAGEMENT WITH REFERENCE TO THE INNOVATIVE HEALTH CARE (INDIA) PVT. LTD. MADURANTAGAM., Business, Management and Economics Engineering , Vol: 22, Issue:01, 266-2481, July, 2024
2Dr.T.Vijayalakshmi, EMPLOYEE PAY CYCLE MANAGEMENT WITH REFERENCE TO THE INNOVATIVE HEALTH CARE (INDIA) PVT. LTD. MADURANTAGAM, Business, Management and Economics Engineering, Vol: 22, Issue:01, 2669-2481 , June, 2024
3Dr.T.Vijayalakshmi, EMPLOYEE PAY CYCLE MANAGEMENT WITH REFERENCE TO THE INNOVATIVE HEALTH CARE (INDIA) PVT. LTD. MADURANTAGAM, Business, Management and Economics Engineerin, Vol: 2, Issue:1, 2669-2481, August, 2024
4Dr.T.Vijayalakshmi, A study on sales promotional tools with special reference to IT Industry , Vol: 10, Issue:1, 2185-2191, December, 2023
5Dr.T.Vijayalakshmi, A Study on B2B customer satisfaction , Vol: 82, Issue:24, 0974-0066, December, 2022
6Dr.T.Vijayalakshmi, A study on consumer brand preference with special reference to Salem, nterIInational Journal of Engineering Trends and Technology (IJETT) , Vol: 67, Issue:5, 2231-5381, May, 2019
7Dr.T.Vijayalakshmi, A STUDY ON SOCIOECONOMIC BACKGROUND OF ENTREPRENEURS IN SMALL SCALE INDUSTRIES WITH SPECIAL TO UN-ORGANIZED SECTOR AND ORGANIZED SECTOR , International Journal of Research in Economics and Social Sciences, Vol: 5, Issue:8, ISSN 2249-7382, August, 2015
8Dr.T.Vijayalakshmi, THE IMPACT OF MOTIVATIONAL FACTORS ON WOMEN ENTREPRENEURS IN NAMAKKAL DISTRICT, INTERCONTINENTAL JOURNAL OF HUMAN RESOURCE RESEARCH REVIEW, Vol: 2, Issue:7, 2320-9704 , July, 2014
9Dr.T.Vijayalakshmi, A Study on Market Potential Analysis of Lakme Products with Special Reference to Namakkal Region, Indian Journal of Applied research, Vol: 3, Issue:8, 2249-, August, 2014
10Dr.T.Vijayalakshmi, A STUDY ON MARKET POTENTIAL ANALYSIS OF ELECTRIC VEHICLE WITH SPECIAL REFERENCE TO WOMEN ENTREPRENEURS IN NAMAKKAL DISTRICT, INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW, Vol: 1, Issue:7, 2321-0346-, September, 2013

S.No Details
1Dr.T.Vijayalakshmi, EFFECTS ON CONSUMER PREFERENCES IN FOREIGN BRANDS, Two days national conference , Tiruchengode- Namakkal,