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Faculty Profile

NameSANTHI V
DesignationPROFESSOR & HOD
DepartmentMASTER OF BUSNIESS ADMINISTRATION
Official Email[email protected]

Degree Specialization Institute University YoP
B.ComCommerceSDNB VAISHNAVA COLLEGE CHENNAIMadras Univerisity1986
M.ComCommerceVELLALAR COLLEGE, ERODEBharathiar University, Coimbatore1989
B.EdCommerceMADRAS UNIVERSITYMadras Univerisity1991
M.PhilCommerceMADURAI KAMARAJ UNIVERSITYMadurai Kamarajar University, Madurai1996
PGDCAComputer ApplicationALAGAPPA UNIVERSITY Others2003
Ph.DCommerceBHARATHIAR UNIVERSITYBharathiar University, Coimbatore2008
MBAManagementPERIYAR UNIVERSITY Periyar University, Salem2010

S.No Patent Title Filing Date Status
1ANALYSIS OF THE IMPLEMENTATION OF NEW STRATEGIES IN BUSINESS ANALYTICS SYSTEMS29-11-2024Published

S.No Details
1Santhi Venkatakrishnan, Adoption of Circular Economy Principles: An Empirical Study of Green Strategies in Manufacturing Organizations, Adoption of Circular Economy Principles: An Empirical Study of Green Strategies in Manufacturing Organizations, Vol: 12, Issue:4, August, 2025
2Santhi Venkatakrishnan2, Vishnu Priya Selvaraj1, Enhancing organizational sustainability through human resource analytics: examining the moderating effect of organizational culture, Enhancing organizational sustainability through human resource analytics: examining the moderating effect of organizational culture, Vol: 201, Issue:10.21314, 1744-6740, January, 2025
3Santhi Venkatakrishnan, Ensemble Machine Learning Model for Early Bankruptcy Prediction Using Financial Ratios and Market Indicators, Ensemble Machine Learning Model for Early Bankruptcy Prediction Using Financial Ratios and Market Indicators, Vol: 02, Issue:07, 3008-0711, August, 2025
4Santhi Venkatakrishnan 2, Ramkumar N 3 ,Arokiasamy Selvanayagam1* , , THE ROLE OF HYBRID WORK MODELS IN ENHANCING EMPLOYEE WELL-BEING, PRODUCTIVITY, AND JOB SATISFACTION, THE ROLE OF HYBRID WORK MODELS IN ENHANCING EMPLOYEE WELL-BEING, PRODUCTIVITY, AND JOB SATISFACTION, Vol: 26, Issue:12025, January, 2025
5Santhi Venkatakrishnan, Optimizing biomedical waste management through a hybrid genetic algorithm-fuzzy inference system for smart cities, Optimizing biomedical waste management through a hybrid genetic algorithm-fuzzy inference system for smart cities, Vol: 27, Issue:3, 06583, January, 2025
6Amrutha Sasidharan, Santhi Venkatakrishnan, INVESTIGATING CUSTOMER'S ACCEPTANCE INTENTION TOWARDS GREEN BANKING SERVICES: A GATEWAY TOWARDS SUSTAINABLE BANKING , ?Gheorghe Asachi? Technical University of Iasi, Romania, Vol: 23, Issue:11, November, 2024
7V Santhi, L Nanda Gopal, Consumer Satisfaction in the Digital Age: A Study of Zomato?s Impact on Dining Experiences at Coimbatore City, HuSS: International Journal of Research in Humanities and Social Sciences, Vol: 11, Issue:1, 2349-4778 , August, 2024
8Amrutha Sasidharan, Santhi Venkatakrishnan, INVESTIGATING CUSTOMER'S ACCEPTANCE INTENTION TOWARDS GREEN BANKING SERVICES: A GATEWAY TOWARDS SUSTAINABLE BANKING, Environmental Engineering and Management Journal, Vol: 23, Issue:11, 1582-9596, November, 2024
9Mrs.S.Amrutha , CUSTOMERS INTENTION TO ADOPT SUSTAINABLE BANKING SERVICES BASED ON THE GREEN DEVELOPMENT IN CHENNAI, Journal of Environmental Protection and Ecology, Vol: 25, Issue:3, 1311-5065, May, 2024
10Mrs.S.Amrutha , Intension to Use Mobile Banking: An Integration of Theory of Planned Behaviour (TPB), KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS, Vol: 18, Issue:4, 1976-7277, April, 2024
11Vishnupriya Selvaraj and Santhi Venkatakrishnan, Role of Information Systems in Effective Management of Human Resources during the COVID-19 Pandemic, MDPI, Vol: 11, Issue:12, 2079-8954, December, 2023
12V Santhi, K P Radhika, An Empirical Investigation of the Rural-Urban Divide of Health Parameters in Tamil Nadu, HuSS: International Journal of Research in Humanities and Social Sciences, Vol: 10, Issue:1, 2349-4778, June, 2023
13Firdaus Bashir, Santhi Venkatakrishnan, The impact of human resource management practices on affective commitment: An empirical study in micro, small and medium enterprises using partial least squares structural equation modelling, South African Journal of Business Management, Vol: 53, Issue:1, August, 2022
14Mrs. Firdaus Bashir and Dr. Santhi V, IMPACT OF EMPLOYEE TRAINING ON THE ENVIRONMENTAL PERFORMANCE: AN EMPIRICAL EVIDENCE FROM MICRO, SMALL AND MEDIUM ENTERPRISES, Journal of Environmental Protection and Ecology, Vol: 23, Issue:4, 1311-5065, July, 2022
15Vishnu Priya . S , HR Analytics- A Comparative Study on HRM Strategies, PERIODICO di MINERALOGIA, Vol: 91, Issue:4, 0369-8963, August, 2022
16V Gnani Dharmaja, J Ganesh, V Santhi, Collision of Green Employee Engagement and Green Human Resource Management in Employee?s Productivity, HuSS: International Journal of Research in Humanities and Social Sciences, Vol: 8, Issue:1, 2349-8900, June, 2021
17V Santhi, A study on Customer Satisfaction of Public Sector Bank?s Mobile Application with reference to Coimbatore City, Proceedings of the First International Conference on Combinatorial and Optimization, December, 2021
18Vishnu Priya . S , A Study on analyzing the conceptual relationship between Human resource Management and Human resource Analytics, IJCRT, Vol: 9, Issue:11, 2021
19Dr.Santhi V and Mrs. Firdaus Bashir, Electric Vehicle Revolution : What's Driving It?, National Journal of Technology, Vol: 17, Issue:2, 2021
20VISHNU PRIYA S, Dr. V. SANTHI , A Systematic Review on The Relationship Between Organizational Sustainability, HR Analytics, And Organizational Culture, Tierärztliche Praxis, Vol: 40, Issue:40, 2020
21S Revathy, V Santhi, Impact of Capital Structure on Profitability of Manufacturing Companies in India, Int J Adv Engg Tech/, Vol: 7, Issue:1, 0976-3945, March, 2016
22VISHNU PRIYA SELVARAJ, V Santhi, A Study on Hr Analytics Adoption Level of Human Resource Management Practices in Select Information Technology Companies-Descriptive Study, Research Square,
23Mrs S Vishnu Priya, Dr V Santhi , A study on the human resource practices followed by HR professionals after covid-19, National journal of Technology, Vol: 17, Issue:4,
24Firdaus Bashir , Employee Remuneration and the Principle of Fairness, INTERNATIONAL RESEARCH JOURNAL OF HUMANITIES AND INTERDISCIPLINARY STUDIES, Vol: 2, Issue:12,